Smart TVs most preferred product of a growing middle-class

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Bigger television screens have always been much sought after. With a surge in consumers' disposable incomes, the demand for Smart Televisions has shot up, contributing around 18-20 per cent to sales in India's electronics sector, industry experts say.

Availability of Smart TVs at par with normal televisions has helped them become one of the preferred mainstream products not just in larger metros but also in smaller towns and tier II cities.

A Smart TV is at times also referred as connected TV or hybrid TV. These are televisions equipped with the ability to interact with the Internet, giving consumers access to a plethora of online content.
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