Another Apple-like tactic? Xiaomi opens first store in Bangalore mall

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Chinese tech giant Xiaomi on Friday announced its first offline retail store in India. Not surprisingly, it is in a mall in Bangalore.

Xiaomi’s offline stores, called Mi Homes, are designed to be experience centers for the curious to check out and buy Mi products available – much like the hugely popular Apple Stores.

Xiaomi is often teased for adopting Apple’s tactics. While the Apple Stores were Apple’s attempt at building relationships with its customers, Xiaomi had been doing that well before the company launched its smartphones in India. Through clever social media marketing as well as offline events with Xiaomi teams led by its India head Manu Jain and Hugo Barra – Xiaomi’s global vice president back then – Xiaomi built a large community of tech savvy fans in India.
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