ZEE enters Poland; expands European footprint

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Punit Goenka-led Zee Entertainment Enterprises Limited (ZEEL) has forayed into Poland and appointed Pawel Kolasa as country manager – Poland. He will report to Neeraj Dhingra, CEO – ZEE Network Europe. This makes ZEEL the first Indian media and entertainment company to enter Poland. 

The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year. It will also soon launch a specially customised version of Zee. One, its dedicated Bollywood film and entertainment channel for Polish audiences.
 
Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”
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